Marketing tools that help you reach the right customers
Send targeted email campaigns to exactly the right customers, personalise every email with variables and grow your revenue with upselling and discount codes. You keep customers engaged without keeping lists by hand.

Send an email to only your daycare customers or dog owners.

Offer extra options at booking and get more from every booking.

Set up a code, share it with your customers and fill your quiet days.
Targeted marketing without the manual work
Your customer base already sits in Aniday, with labels per species, service and booking. So you send an email campaign to exactly the right group without keeping lists yourself. Personalise every email with variables, offer extra options at booking and share discount codes, so your customers stay engaged and come back more often.
Stop sending the same email to everyone
With labels you group your customers by species, service or earlier booking. So you send an email campaign to only your daycare customers or only your dog owners, instead of to everyone. You reach the people your message is genuinely relevant to and keep your customers engaged.
- Group customers with labels per service or pet
- A campaign to only daycare customers or dog owners
- Reach exactly the group your message is relevant to
Reach all your customers at once with important news
Sometimes everyone needs to know something, like news about your business, changed opening hours or a road closure nearby. With a single email you reach all your customers at once and explain, for example, the best way to reach you. That way you prevent confusion and needless phone calls.
- One message to all your customers at once
- Share news, opening hours or a changed route
- Fewer calls and questions afterwards
A personal email for every customer, written once
Write your message once and let Aniday fill it with variables, like the customer's first name, the email address or the pet's name. Every customer receives an email that feels personal, while you only write it once. You keep your own tone and save yourself the retyping.
- Variables for first name, email address and pet
- One message that feels personal for every customer
- Keep your own tone without retyping
Earn more per booking without selling at the counter
Offer extra options alongside a daycare day or an overnight stay, like an extra walk, a pampering package or a grooming session. Customers choose what they want at booking, so you earn more per booking without selling anything at the counter. You decide which options you show and what they cost.
- Extra options alongside daycare or an overnight stay
- Customers choose for themselves at booking
- More revenue per booking without extra work
Fill your quiet days with a discount code
Set up your own discount codes and share them with your customers, for example for a quiet period or as a thank-you to regulars. Customers use the code at booking and the discount is applied automatically. That way you attract new bookings and fill quiet days, while staying in control of the discount you give away.
- Set up and share your own discount codes
- The discount applied automatically at booking
- Fill quiet days and attract new bookings
Frequently asked questions
You can select customers using relevant data and communicate more precisely, rather than sending every message to your full customer base.
Selections use the customer and booking information already in Aniday, giving you an up-to-date audience.
Marketing tools help pet care businesses fill quieter periods or reach regular customers with a relevant message.
Make more time for the animals
See how Aniday helps you organise bookings, reduce admin and keep your team informed.
What kind of pet care business do you run?
See how Aniday fits your business, from pet boarding to dog training and grooming.
